TachiTachi Studio

Brand Identity · 3D Art

Ceramic and macramé studio.

Sector: Ceramics & Macramé
Services: Brand Identity · 3D Art
Link: Instagram ↗

The Challenge

The challenge of this project was to create a brand identity for my own ceramic and macramé studio that would convey dynamism and reflect the essence of unique, organic and handmade pieces. It also meant giving the identity a youthful and modern character, moving away from the typical artisan style.

The Solution

The solution was based on the choice of a pastel colour palette, moving away from the conventional handcrafted aesthetic. A graphic system was developed that combines 3D art with organic and imperfect typography, evoking the sensibility of handmade work and adding a contemporary touch. This approach created a fresh and attractive visual identity, in tune with current trends and able to communicate the uniqueness and craftsmanship of the pieces made in the studio.