La Llave

Brand Identity · Art Direction

Brand identity for La Llave, a digital coworking space created by the Cámara de Comercio del Campo de Gibraltar.

Client: Cámara de Comercio del Campo de Gibraltar
Sector: Coworking
Location: Algeciras, Spain
Services: Brand Identity · Art Direction
Link: Visit La Llave ↗

The Challenge

La Llave was created as a new coworking space for entrepreneurs and small businesses, combining a shared working environment with mentoring and support for developing new ideas and projects.

The challenge was to create a strong and distinctive identity that could communicate this collaborative spirit while making the space feel accessible, energetic and full of opportunity.

The Solution

The identity was built around the idea of opening new doors.

The La Llave logo incorporates a symbol inspired by an open doorway, translating the name of the space into a simple and recognisable visual device. From this idea, I developed a flexible graphic system based on bold shapes, vibrant colours and expressive typography.

The system extends across different brand touchpoints, from environmental graphics and print applications to outdoor advertising and social media, creating a consistent visual language that reinforces La Llave's core message: a space designed to help new ideas move forward.